With Parkes’ strategic location in the national transport network, a multi-media marketing campaign will target major logistics, manufacturing, warehousing and distribution companies to establish operations in our town.
The campaign, supported by the NSW Government’s Regional Growth – Marketing and Promotion Fund, follows the start of construction on the Melbourne to Brisbane Inland Rail project. “Parkes National Logistics Hub is set to be one of Australia’s largest and one of its most exciting greenfield developments,” said Parkes Shire Council’s General Manager, Kent Boyd. “This campaign will further highlight the great opportunities that exist in Parkes for importers, exporters and manufacturers.
“We are delighted to have several major logistics operators on board to champion the campaign, including SCT Logistics, Pacific National, Linfox and ARTC – all of whom call Parkes home, as well as industry leaders from the National Farmers’ Federation, Australian Railway Association and the Australian Logistics Council.”
The campaign integrates digital marketing, print media, video content, signage, social media and a new website to promote the benefit of Inland Rail and the opportunities for business to leverage from the Parkes National Logistics Hub to tap into new markets.
The campaign follows on from Parkes Shire Council’s cheeky social media pitch to Amazon in 2017, which attracted close to one million views and highlighted the fact that 80 per cent of Australia can be reached by road from the town within 24 hours.
The Parkes National Logistics Hub is a 600 hectare intermodal estate, uniquely positioned at the intersection of the East/West rail line, the North/South Newell Highway, and the new $10 billion Inland Rail. Potential investors can learn more about the Parkes National Logistics Hub and via Facebook and Twitter @ParkesHub, and download the Parkes Hub Prospectus via the website www.parkeshub.com.au.