Meat & Livestock Australia (MLA) is launching a new Social Media Academy to create the next batch of influential red meat ambassadors to connect everyday Australians with the vital work of our producers. MLA is calling for producers to sign up to the Social Media Academy.
MLA’s Managing Director Michael Crowley said the program will help metropolitan Australians see how their favourite red meat is produced on-farm.
“MLA’s Social Media Academy will assist producers show best practice in caring for livestock and the environment so customers can continue to feel good about eating red meat. We’ll be doing this on social media where Australians are engaged in receiving and sharing information.”
Social Media Academy participants will attend workshops at TikTok’s head office and walk away with the skills they need to build a community and following, as well as insights into boosting positive community perceptions about Australian red meat production.
The first cohort of participants will be trained by TikTok in Sydney on 23 April 2025 and learn how to create best practice content. They will also connect with other Australian agriculture content creators.
Selection criteria available at www.mla.com.au/mla-social-media-academy