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Parkes Phoenix

AgriFutures Australia Has New Purpose

August 31, 2017 By editor

AgriFutures Australia is the new trading name for Rural Industries Research & Development Corporation (RIRDC).
Building on the strong foundation set by RIRDC, AgriFutures Australia is forging a bold new path for Australia’s rural industries. RIRDC has made an important contribution to Australian agriculture over the past 25 years. The new identity is a culmination of hard work from past directors, employees, farmers and partners.

With new headquarters in regional NSW, the AgriFutures Australia team has come up with a ‘clear and unyielding mandate’ to grow the long-term prosperity of Australian rural industries through research and innovation. According to AgriFutures Australia Chair, Kay Hull AM, it is more than just a name change, it represents the organisation’s renewed purpose and direction.

“Our new name signals a distinct path for our organisation. We have upended our thinking to be proactive in the face of a rapidly changing environment, and to harness the many opportunities this presents our organisation and the sector,” said Kay.

AgriFutures Australia invests in research, leadership, innovation and learning to enhance the long-term prosperity of rural industries and communities across Australia.

Filed Under: Rural Round Up

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