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Parkes Phoenix

Be Out There

March 28, 2018 By Maggi Barnard

The 2018-19 edition of the Parkes Shire Destination Guide was officially launched last Wednesday at the CSIRO Parkes Radio Telescope. The new destination guide is set to become the cornerstone of the region’s destination marketing and creative for a destination appeal campaign promoting the Parkes region as a place to ‘be out there’, explore, and see first-hand what makes the Parkes region all add up as an appealing tourist destination.

Parkes Shire Mayor, Cr Ken Keith OAM said, “our new Destination Guide showcases our unique events, experiences and iconic attractions that make Parkes all add up as an appealing tourist destination.” “Tourism provides a significant economic contribution of over $58 million to the local economy each year and we need to continue to
implement these key marketing initiatives to ensure visitation and spend continues to grow for our local businesses.”

Delegates at the recent 2018 Local Government NSW Tourism Conference got a sneak preview of the new cover and  promotional video ahead of the official launch.

For the first time, the Parkes Shire Destination Guide has been developed as a digital experience with a magazine flipbook and clickable video content taking viewers on a visual journey of our major attractions and experiences throughout the region. A record number of industry partners have joined the campaign promoting their establishments, attractions and events in the advertisingdirectory which financially supports the production of the
guide and promotion of the region to potential visitors.

30,000 copies of the full colour brochure will be strategically distributed throughout Australia to encourage awareness and visitation to the region. You can pick up a copy of the free Destination Guide at the Parkes and Peak Hill Visitor Information Centres and key visitor outlets and gateways including the Parkes Airport, The Dish and coffee shops, pubs and shopping outlets throughout the Shire.

Filed Under: Articles, General Interest

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