Parkes’ brand new Destination Guide was launched on Wednesday at the Parkes Visitor Information Centre! The snazzy, bright new brochure, which has a mathematical theme of ‘it all adds up in Parkes’, was unveiled by Parkes Shire Mayor Cr Ken Keith OAM and Deputy Mayor Cr Barbra Newton in the company of local and regional tourism representatives, local business and tourism operators, community groups and destination partners.
“The new Destination Guide showcases our unique events, experiences and iconic attractions that make Parkes all add up as an appealing tourist destination,” Cr Keith said. “Tourism provides a significant economic contribution of over $58m to the local economy and we need to continue to implement these key marketing initiatives to ensure visitation and spend continues to grow for our local businesses.”
Parkes Shire Council’s Marketing and Brand Manager, Katrina Dwyer, is also excited to unveil the remodelled website to further promote the guide; “The visitparkes website has had a makeover including formatting and technical improvements to ensure it’s more user friendly and responsive to mobile devices.” 50,000 copies of the full colour brochure will now be distributed throughout Australia to encourage visitors to the region.
You can pick up a copy of the free guide at the Parkes and Peak Hill Visitor Information Centres and other outlets including the Parkes Airport and The Dish along with coffee shops, pubs and shopping centres throughout the Shire.