Local retailers were inspired to visually transform Clarinda Street at a recent Back to Business Week workshop. Fifteen retail operators took part in the Parkes Shire Council’s retail revamp program. It was aimed at inspiring small to medium business operators to rethink visual merchandising.
In association with the Department of Industry, visual merchandising specialist, Carol Bagaric from AusVM hosted four workshops. “The strength and power of the Parkes retailers coming together, helping each other make statements with their shop windows, whilst having a giggle and networking, was so refreshing to see,” said Carol.
Participants learnt about trends, colours and theory practices to create a visual story in their shop window displays.
Parkes Newsagency, Parkes Stationery and Office Furniture and Parkes Sportspower enabled the participants to put theory into practice within their stores. “We loved having the girls in store implementing the practices within our business,” said Christine and Chloe form Parkes Newsagency.