Spring is a vibrant time and the Parkes Shire Council is celebrating the new season with the launch of its Colour Parkes campaign. The aim is to encourage visitors to explore the region at a time when the bright yellow canola crops, the lush green fields of wheat and expansive blue skies make it an enjoyable experience.
The campaign was launched last Friday and will be promoted via television, billboards, social media and digital advertising until the end of October, and will be directed at visitors within a five-hour driving radius, specifically the Canberra region.
Council’s Brand & Marketing Manager, Katrina Dwyer said visitors could access special offers at local attractions, shopping outlets, accommodation and cafes, by downloading a Colour Pass from www.visitparkes.com.au
“The pass features 10 colour deals supplied by local tourism partners to entice visitors to extend their stay and spend longer in the Parkes region.” Visitors can also win a return visit to Parkes for an exclusive tour inside The Dish by sharing photos of their visit on Facebook, Instagram or Twitter. Use the hashtag #ColourParkes and tag @VisitParkesRegion to stand a chance to win the prize, including one night’s accommodation and meals for up to four people.
Encourage visiting friends, relatives or customers to join the social campaign. Images will be chosen based on the best representation of spring colour fun in the Parkes Region. The winner will be notified by 1st December.