Two local identities were filmed this week for a new campaign to showcase our shire’s quirky experiences, iconic attractions and unique character.
The Parkes Shire has teamed up with 10 other local government areas for the ‘We Want You Back’ campaign targeting visiting friends and relatives (VFR). The VFR market makes up 35 to 40% of travellers to the region.
Tiffany Steel, home grown events and marketing specialist and daughter of the Parkes Elvis Festival founders Bob and Ann Steel, will highlight the heritage and pop culture experiences, boutique accommodation, and shopping and dining options.
Jim O’Donoghue, well-known local business owner of Moo Ma’s Milk, will highlight the range of family fun and adventure experiences that our region has to offer.
The aim is to create a personal connection between the locals and travellers, with the expert knowledge of renowned videographer Andrew Barnes capturing the con- tent including a series of video interviews and beautiful imagery.
“After being cooped up at home for the last few months, people are eager to get out and explore – many looking to reconnect with loved ones as a priority,” said Parkes Shire Mayor, Cr Ken Keith OAM.
The Mayor urged holidaymakers to still respect NSW Health guidelines by staying home when sick, and to practice good hygiene and social distancing to ensure visitors and the community are kept safe.
This Central West tourism campaign, to be launched next week across social and digital media channels and supported by a public relations campaign, coincides with the ease of restrictions from the 1st of June.
Other local government areas featured in the campaign include Bathurst, Blayney, Cabonne, Cowra, Forbes, Lachlan, Lithgow, Oberon, Orange and Weddin.
Local businesses and members of the community can join in the social campaign by sharing what they love about the Parkes Shire region by tagging @VisitParkesRegion on Facebook, Twitter and Instagram and using the #wewantyouback.